Blank Slate Approach

Web & Design Services of Fort Wayne, LLC is a new ¬†marketing company serving the greater Fort Wayne area. We focus on the latest trends and technologies to effectively reach your audience on the devices that they are using. We take a “blank slate” approach to each project. Feeling that your companies web presence should be a fair representation of your business in its best light, we offer design suggestions according to your current business model or existing graphics and logos.

Mobile First Design

Over the past few years, increasingly more website viewers are using handheld devices. Currently 25% of the American audience is ‘mobile only’ – not having a desktop PC – viewing all websites on either phone or tablet. Because of this trend, we have adopted a Mobile First Responsive Design. Using responsive web design, the page view is tailored to the users device regardless of screen size or resolution. The content of a page is displayed differently according to the device’s screen size and resolution. Some content or complex code may even be removed from the mobile view to ensure a quality view on every device. Currently, we rigorously test each page, navigation, and site features on five platforms – PC, iPad, Kindle Fire, Galaxy, and iPhone. The final site or new added features are then also tested on a device simulator to check for unexpected results.

Using the latest web standards

Responsive Web Design is made possible by using the latest standards set by the W3C РHTML5, CSS3, and Asynchronous JavaScript.  This is coupled with back-end and database support from a dedicated WordPress server.

The result is consistent, quick delivery of content to all site users. See more about Dedicated Hosting.

Most current design software

Web & Design Services uses that latest software from Adobe. The Adobe Creative Cloud (CC) offers constantly updated tools to the designer. Listed above are Photoshop, Illustrator, InDesign, and Reflow… This only scratched the surface of the programs¬†available. I have found with Adobe CC that the sky is the limit. A website’s graphics and interaction are limited only by the imagination.

Note: We currently do not support Flash due to its potential security issues and incompatibility with some platforms. Most animation and interaction that it offers can now be accomplished with Edge Animate CC.

Dedicated Server

Hosting is provided on a dedicated server.

Our websites enjoy the full resources of their own server.

This eliminates the lag during peak use.

Search Engine Optimization (SEO)

Is your website reaching its full potential?

One of the often overlooked aspects of a website is Search Engine Optimization (SEO). Where social media may be an important factor in the success of a site, the truth is, a majority of new clients find a website using search engines.

SEO is a process tagging undescribed content with pertinent, explanatory keywords (metadata) and using a balance of those keywords within the body of the page. This not only helps describe the content to search engines, but aids in handicapped accessibility. [To better understand Accessibility, view the W3C Recommendations]

SEO should be a concept to completion approach when building a website.